Do You Have a YouTube Presence?
Overseeing a focus group of young professionals revealed the importance of organizations having a video presence online. When asked how they evaluated potential employers, the overwhelming response was “YouTube.” Their reasoning: if the company or association did not have videos online, or no video discussion was taking place, then the interest in that employer went away.
The Statistics YouTube provides are staggering:
- More than 1 billion unique users visit YouTube each month
- More than 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth, and 50% more than last year
- 100 hours of video are uploaded to YouTube every minute
- Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day
The question each association, business and entity needs to ask: With so many potential consumers, clients and members surfing the web, can you afford not to have a video presence?