Our Observations

Invest in Technology. Don’t Chase It.

Business and nonprofits can easily find themselves in the trap of chasing technology. A revealing online article from Associations Now on the U.S. Tennis Association shows that organizations can actually get more out of technology, even by spending less on it. 

CIO Larry Bonfante is credited in the article for the strategy that drives USTA's revenue streams, even though it spends 28 percent less on technology than when he started. “We also focus 100 percent of our efforts and dollars on what truly matters for the organization and never invest in technology for technology’s sake,” he is quoted as saying in an article that originally appeared in Forbes

Technology does not have to be a budget buster. This USTA approach could be a model for your business or association to follow.


(Photo: USTA Facebook Page)

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