Komatsu Gets Lift in Kansas City
When Connell Company in St. Louis decided to expand its Komatsu forklift business into the Kansas City market, At Last Communications crafted a cost-effective and efficient plan to announce the company's arrival.
Kansas City has many iconic cultural, sports and historic locations. The campaign will demonstrate that the forklifts love to work in the region. Branch manager John Lusby and his team took the forklift around town with our photographer in tow to capture the Komatsu workhorse visiting the famous local spots. The photographs will appear in the company's newsletters and be used in outreach to potential customers.
Here, the forklift is pictured at Arrowhead Stadium, following the Kansas City Chiefs pre-season victory over the Green Bay Packers. We'll share more as the campaign progresses.