Learn From Those That Don’t Attend Your Meeting

Most organizations survey their attendees to analyze their annual meeting’s success. Electronic surveys poke and prod to learn about favorite sessions, speakers and events.

But, as this article from Associations Now suggests, much more can be learned from the people who did not attend the meeting. It arguably could be more important to survey them and find out:

• Why they didn’t attend the meeting (costs, dates?)
• Whether they received promotional materials.
• Did they attend other conferences during the year?
• Did they follow the meeting on social media or live streams?

The information from the attendee and non-attendee surveys can provide valuable insight to making your meeting stronger and more effective. Contact us for ways to gather this intelligence or to come up with ideas to generate more excitement and buzz at your next annual meeting.